Led UX/UI design for interactive financial and healthcare experiences, driving user engagement and retention through gamification, motion design, and data visualization.

• Designed an intuitive microbiome testing experience, making health insights more engaging and accessible, leading to an 80% conversion rate from new users to active users.

• Led the design of interactive, gamified savings experiences, driving a 108% increase in weekly app retention and achieving an activation rate 30% higher than average users.

• Developed a scalable graphic system that optimized production speed, accelerating output by 325% and contributing to a 6.6% increase in younger user adoption.